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The 9 Best Purple Eye Shadow Palettes Packed With Lilacs, Violets, and Lavenders Violet, lilac, lavender, and plum — every possible shade of purple is taking over the latest palettes in packs. The new Anastasia Beverly Hills Norvina Palette, which could be considered one of the most anticipated palettes of 2018, touts three different shimmering purple eye shadows, making the color hard to ignore. However, Claudia Soare, the president of Anastasia Beverly Hills who goes by the nickname Norvina, isn't the first to put together a prominently purple palette. Beauty brands like Smashbox, Huda Beauty, and M.A.C. have also been adding the luxuriously bright hue to their palette lineups, pairing the cool-toned shade with soft neutrals like cream, chocolate brown, and petal pink. All the palettes make experimenting with purple easier than ever. (This is quite convenient as Pinterest found in its 2018 Global Beauty Report that pins for purple eye shadow have gone up by 52 percent.) We rounded up our favorite purple palettes of the moment, ranging from drugstore buys to worthwhile splurges.
BY DEVON ABELMANABELW0MAN
SEPTEMBER 18, 2018
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